Xtreme Ball by Bon Yurt: An Elevated Experience at Estéreo Picnic 2024

Xtreme Ball: Pure Adrenaline and Flavor

This is how Xtreme Ball was born, a mechanical attraction that embodied the essence of Bon Yurt toppings. Here, participants became the main characters, experiencing a blend of adrenaline and flavor that went beyond expectations.
The activation was divided into four unique zones:
Store: Limited edition “Fantastic” Bon Yurt inspired by unicorns, exclusively available at the event.
Toppings Zone: Customize Bon Yurt Frozen with toppings of choice.
Hangout Zone: A spot to relax and enjoy the view of the Xtreme Ball.
Xtreme Ball: The heart of the event and a festival favorite attraction.

Activation Impact

The Xtreme Ball was a resounding success. With over 600 direct interactions, 160,000 indirect impacts, 2,000 Frozen Fantastic units sold, and more than 300 launches, Bon Yurt not only stood out at the Estéreo Picnic Festival but also left an unforgettable mark on all who dared to participate. Bon Yurt continues to prove it knows how to connect and surprise, taking brand experiences to a new level.

This year, Bon Yurt decided to elevate its presence at the Estéreo Picnic Festival to unprecedented heights. Our creative team studied past activations to understand what worked and what could be improved. The challenge was clear: design an unforgettable experience that would leave a mark and spark conversations among attendees.
Bon Yurt’s vision went beyond the typical experience. We wanted to immerse participants in a unique sensory and emotional journey, something more than simple visual entertainment. Our goal was to create a moment where the senses sharpened and emotions reached their peak.
Inspired by the concept of “eating the world,” we launched an activation with a powerful message: invite young people to challenge their limits, overcome their fears, and realize their potential. With the slogan #MakeItYours, Bon Yurt encouraged attendees to take risks and live life to the fullest.