BabylissPRO: Innovation and Style in an Unforgettable New York Experience
The Challenge: Blending Three Brands into One Memorable Experience The challenge was clear: combine BabylissPRO, Cuisinart, and ULTA into an immersive experience that would capture the attention of New Yorkers, create a major buzz on one of the busiest streets in the city, and encourage public participation. To achieve this, we drew inspiration from a […]
COLORS Party: Celebrating Two Worlds of Vibrant Shades for the Sutherland and GoDaddy Anniversary
A Diverse Concept: The COLORS Party The COLORS Party concept was born from the idea of representing diversity through color. Each guest was encouraged to showcase their individuality by wearing their favorite colors, a reflection of each person’s unique essence. The event became a canvas of vibrant hues, symbolizing the differences that enrich and unite […]
Xtreme Ball by Bon Yurt: An Elevated Experience at Estéreo Picnic 2024
Xtreme Ball: Pure Adrenaline and Flavor This is how Xtreme Ball was born, a mechanical attraction that embodied the essence of Bon Yurt toppings. Here, participants became the main characters, experiencing a blend of adrenaline and flavor that went beyond expectations.The activation was divided into four unique zones:Store: Limited edition “Fantastic” Bon Yurt inspired by unicorns, […]